PEAK® Coolant & Antifreeze, BlueDEF® Diesel Exhaust Fluid Partner with Haas F1 Team
Old World Industries announced today that it has partnered with the Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of the team’s racecars driven by Romain Grosjean and Kevin Magnussen throughout the remainder of the 2018 season beginning with this weekends British Grand Prix July 6-8 at the Silverstone Circuit.
This agreement expands an already aggressive and diverse motorsports portfolio for PEAK and BlueDEF, with the leading automotive brands enjoying relationships in NASCAR, NHRA and the Late Model Dirt Series.
Click here for the introduction video!
Formula One and, specifically, Haas F1 Team, provide PEAK and BlueDEF the necessary platform to engage a global audience while showcasing a heightened commitment to all things racing.
Old World Industries has been a leader in the development and distribution of high-quality automotive and heavy-duty products for more than four decades. For nearly the same amount of time, PEAK has been actively involved in motorsports as a way to highlight the excellence and competitive quality of its family of brands. From partnerships with such racing icons as Dale Earnhardt and John Force to title sponsorships of international series, specifically, the NASCAR PEAK Mexico Series, PEAK has successfully leveraged motorsports to showcase its wide array of PEAK Antifreeze & Coolant and BlueDEF Diesel Exhaust Fluid and Equipment.
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