Old World Industries, LLC Expands
Diesel Exhaust Fluid Portfolio
with Acquisition of Victory Blue

Old World Industries Becomes Largest DEF Marketer in North America

NORTHBROOK, IL – (April 6, 2016) – Old World Industries, LLC announced today that it has completed the acquisition of Victory Blue, a Dallas based diesel exhaust fluid (DEF) company. The asset purchase included seven production facilities throughout the U.S.

 

Kal Mahmood, President & CEO at Old World Industries stated that this acquisition would bring about improved distribution efficiencies as well as allow the company to be better poised to service the growing demand for DEF through all sales channels.

 

Due to environmental regulations that began in 2010, the use of DEF is required in most diesel vehicles and off-road equipment. Over the next 10 to 15 years, as older diesel vehicles are rotated out of the market and replaced with more advanced engine platforms, annual DEF consumption is expected to exceed two billion gallons, as reported by Integer Research.

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Charles Culverhouse, Vice President of Global DEF Business at Old World Industries stated that the acquisition was a strategic initiative that would significantly accelerate the company’s growth plans within the North American marketplace.

 

“Combining these assets with our existing infrastructure solidifies Old World’s position as the largest DEF marketer in North America,” Culverhouse said.

 

To learn more, visit www.BlueDEF.com.

About Old World Industries
Old World Industries, LLC, headquartered outside of Chicago in Northbrook, Ill., was founded more than 40 years ago. Today, Old World Industries is the leading supplier of automotive and heavy-duty coolants, and has the largest Diesel Exhaust Fluid brand in the United States. Old World Industries has significant business in LATAM, Asia, and Europe. For more information, visit www.oldworldind.com.

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